A post about nothing (or something)

There I was, coming back from a morning run, ready to get into the shower when my mind started spinning. Ideating. Creating. I don’t know how to describe what was happening to me, but between suds and weird shampoo hairstyles I was on fire! Idea fire!

That’s the life of the creative, always thinking about the next big thing (or the next bad joke) while doing the most brainless thing possible. In my case, the idea was to write a blog post about nothing.

Why nothing?

Because it’s more challenging than writing a post about something.

Sure, I can definitely talk about politics, but everyone is talking about it so much that it stopped being funny and insightful at all.

(Full disclosure: I’m totally against the radioactive orange)

I could talk about news in the ad business, but most of them have been covered by AdAge, AdWeek, AgencySpy, etc.

(The only thing I’ll say is: I’m glad that the gender and diversity problem it has is being addressed and noticed by everybody)

Maybe I could talk about the script for the SuperBowl ad I’m hoping to make.

Or maybe I can finish this post as it is and I’ll have completed my mission. A post about nothing (or something).

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