Look ma! I’m cashing in nostalgia

Now that it seems that the Pokemon Go fever is fading away. I think it’s safe to talk about how everybody is cashing in nostalgia without sounding like one of those haters who think that game is only for geeks and children.

And before you start bashing me, I’m a level 16 Team Valor trainer that’s also a proud father to a 1035 CP Snorlax. So fuck yeah! I’m a geek too!

But let’s move on to our main topic…

Nostalgia—the single most powerful money making element since selling cocaine was so harshly prosecuted by the cops. Everyone is cashing in with it, from Hollywood, to sports, to video games.

The fever is everywhere!

Sometime ago, I wrote about how Pop Culture tends to recycle everything from fashion to music. Even then Hollywood movie releases were mostly sequels or book /comic book adaptations. Nothing original coming our way.

Now it seems everybody is catching up to that and making as much money as they can. And Pokemon Go is the perfect example to that. Just look at how it changed the way people interacted with the outside world, revived the once death trend of Augmented Reality (AR) and made a video game from my generation popular to children again. It was genius!

But if you still don’t believe me that everyone is catching in with nostalgia, check out this trailer…

That’s right! The Bat-Dance is back—in animation form!

Now, if you excuse me. Gotta go find something from my childhood that will make me millionaire. Anybody interested in VHS movies?

Advertisements

A post about nothing (or something)

There I was, coming back from a morning run, ready to get into the shower when my mind started spinning. Ideating. Creating. I don’t know how to describe what was happening to me, but between suds and weird shampoo hairstyles I was on fire! Idea fire!

That’s the life of the creative, always thinking about the next big thing (or the next bad joke) while doing the most brainless thing possible. In my case, the idea was to write a blog post about nothing.

Why nothing?

Because it’s more challenging than writing a post about something.

Sure, I can definitely talk about politics, but everyone is talking about it so much that it stopped being funny and insightful at all.

(Full disclosure: I’m totally against the radioactive orange)

I could talk about news in the ad business, but most of them have been covered by AdAge, AdWeek, AgencySpy, etc.

(The only thing I’ll say is: I’m glad that the gender and diversity problem it has is being addressed and noticed by everybody)

Maybe I could talk about the script for the SuperBowl ad I’m hoping to make.

Or maybe I can finish this post as it is and I’ll have completed my mission. A post about nothing (or something).