The invention of the time machine and the “A-ha” moment

Ever since I started working in this business I’ve been wondering what was the “A-ha” moment for the world’s most renown creatives. You know, that moment when they said to themselves, “oh shit! I really wanna do this for a living”—or something close to that.

I know that the Boguskys, the Drogas, the Grafs or the Royers of this world have already talked about their beginnings in the industry, the things they did to become geniuses and more. But correct me if I’m wrong, I haven’t read or heard them talking about that “A-ha” moment.

When we are young, we are naturally attracted to anything that’s creative. We’re born creative. And some people cling so hard to that feeling that they grow up to become artists, entrepreneurs, mad men at a very young age. They say they were always attracted to that life and that job, but they never mention the moment when they make that decision.

Take me for an instance. I’ve always loved creativity and took it as a hobby when my life/school took me to the boring corporate world (the kind that wears ties and suits everyday because they’re told to, not because they need to). When I was a pubescent teenager trying to decide what I was going to do with my life, nobody told me that this ad world existed (my school didn’t have career planning or counselors). So when I had to make a choice, I chose business. Cool, exciting, boring business.

That choice led me to a wealthy and successful career path. The money was good, the people were good, but I wasn’t happy. I was just going with the flow.

Then it happened.

Out of the blue, a teacher at a course I was taking explained how the ad industry worked.

My eyes opened wide, my pupils dilated, my adrenaline spiked and my mind was blown (okay, I might have exaggerated a little bit. But for the sake of argument, let’s all think this actually happened).

I had my “a-ha” moment.

I wanted to be a creative. I needed to be a creative. I suddenly got the courage to drop everything and pursue my passion. And four years later, here I am. Writing a blog a lot of people read one day (thanks AgencySpy) and having a blast at life (thanks boss).

So if I ever invent a time machine (or someone does before me). I’d travel to that moment where Gerry, David, Ted, Alex, Steve, Bill and more got that “a-ha” moment. Just to see if they were once as lost as I was.

Or…

On a second thought, I’d better travel back to when I was a naive and clueless teenager and counsel me to become a creative sooner in life (and how to successfully hookup with my high school crush before my worst enemy does—sorry, not sorry).

So M, if you read this. I’m coming for you (or coming back for you?—I’m confused).

*This article happened thanks to “The Time Machine”, a TV spot for one of my clients that you might or might not see on your screen soon (I haven’t sold it to the CD yet).

 

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