Working in any creative industry can sometimes be really frustrating. You know, having to go through endless changes, ideas getting killed, budgets being cut (or non existent), etc. It’s no surprise that many people think that the only ones that have what it takes to succeed are the ones with an unnatural talent, a really thick skin and luck.
I can vouch for the thick skin. It is true that you need it to see your mind-babies being killed and gather enough courage to keep pushing until you give birth to a new one.
But unnatural talent?
Creativity is part of human nature. Which means, we all have talent. You just need to nourish it, unleash it and enjoy it.
Even though, sometimes you need to renew your passion to create. Find that fuel that makes you keep on going against all odds. It is a different process for everyone. Here is how I do it.
Yes, reading. Everyone who knows me or has worked with me knows that I’m always reading something. I’m either stuck to my Kindle, to the endless tabs I have open in my browser (which make my computer crash regularly) or to any book that seems interesting.
Reading keeps me up to date with new tech, ideas being made, funny stuff, entertaining stuff—you name it. Sometimes I won’t even finish the article when I’m using it for an idea I just came up with. Reading is my fuel.
For example, on a recent trip back home, I dug out a gift package I got from AKQA back when I was a not-so-little fella attending ad school. It contained a book called “Spark For The Fire” from Ian Wharton.
I started to read it and oh boy, my mind was blown.
So much that it led me to set new goals for my professional career that will make me push myself even harder than before, and a new personal project that hopefully will launch in two weeks.
I honestly don’t know if the book is really that good or should be an obligatory read for any creative (sorry Ian). But I have been recommending it like crazy to all my office mates and friends (you’re welcome Ian).
Anyway. That’s how I renew my passion to create everyday.
Now tell me… What’s yours?